Product Design.

For various e-commerce and digital communication projects, I’ve led pitches, run workshops, designed concepts, developed detailed information architectures, flows and wireframes and guided other designers for different fashion & luxury brands and retailers. Here are just a few of these screens.



Experience design, wireframing, UI animations design & prototyping for loyalty app.

Bitmama, Milan, 2015




Experience design, wireframing, user testing, guiding designers and new business generation.

Bitmama, Salzburg, 2015




The Hub

The Loyalty App




Experience design for E-Commerce.

Bitmama, Milan, 2015



Ermenegildo Zegna: A Rose Reborn

Experience design, wireframing, UI animations design & prototyping for Zegna's short movie A Rose Reborn, directed by Chan-wook Park.

Bitmama, Milan, 2014